• Integrated Marketing
• Our Portfolio
• Strategic Planning
• Brand Management
• Communications
• Sales Promotion
• Channel Optimisation
• Industry Solutions
• Consumer Insight

'One-Stop' Integrated Marketing and Scientific Solutions Provider.

Our comprehensive services include:

Strategic Marketing Plan

Strategic Marketing Solutions

Marketing Management Solutions

Innovative strategies

From Concept to Field Testing

Product Positioning

Post Launch Market Analysis

Marketing Strategy Plan

INSCI consultants have extensive experience in developing effective marketing strategies in the Asia Pacific region as evidenced by the success of our international clients. As industry practitioners we can best appreciate unique aspects of our client's technology or services within the context of competitive advantage and competitive strategies. In order to maximize profits, its is essential that our clients understand their prospective customers' purchase decision criteria in order to devise the most practical strategies for product marketing, pricing, brand promotion, channel marketing, etc.

Our clients benefit from our intimate understanding of China's micro and macro market trends due to our involvement in technoogical developments and industry orientated biomedical sciences education. Moreover our profound understanding of the market dynamics, business cultures and the regulatory hurdles are derived form first hand experiences!

INSCI marketing strategies draw on competitor analysis and consumer insight, VISION™ in order to devise and plan successful integrated marketing solutions.

Marketing Strategy Solutions return

You need a rock-solid marketing strategy if you are going to achieve long-term sustainable success in China's dynamic and increasingly competitive market. INSCI Consultants are creative, dynamic and customer-focused when it comes to differientating YOUR products and SERVICES through unique and meaningful propositions to your customers to get you the competitive edge.

Our integrated marketing solutions are all about clearly articulating your product(s) or services unique selling proposition with respect to market positioning, product mix, pricing, distribution, brand, launch and promotion.

The relevant consulting services we provide include:
Extensive Product Research
Relationship Marketing Strategy
Channel Management Solutions
Brand and Promotion Solutions
Theme Marketing Planning
Promotion Planning

Marketing Management Solutions return

INSCI consultants can guide you in the implementation of systematic marketing management systems. We can also provide diagnostics for organisational problems and resolve staffing solutions by establishing key operation processes that foster world class quality practices through accountablity and reward systems. In addition, our expereince in dealing with overseas organisations operating in or entering the China market will save you the "learning curve" and take you to the goal of a systematic marketing management system that guarantees you the execution of marketing plans and strategies.

In our experience marketing management systems need to be tailored to the China market and in this regard APB can be your interface. We can resolve or provide solutions to communication issues and the cultural differences that arise when marketing your products and services in China with regard to:

Marketing Service Process
Marketing Organization Framework
Marketing Management System
Product Management System
Channel Management System
Promotion Management System
Brand Management System
Sales Management System
Sales & Marketing Region Management System

Marketing Innovation Strategy return

In China, what is unique one day is widespread tomorrow and "old hat" thereafter - A moving target!
"Keeping Ahead of the Game" means staying focused and using innovative ways to better communicate the unique values and benefits of your products in meeting the needs of your target market, while keeping you ahead of your competitors.

The INSCI staff are multidisciplimary professionals with the innovative skills to enhance your core competence in terms of culture marketing, relationship marketing and network marketing in Greater China.

Proof-of-Concept and Product Testing return

Proof of concept - sometimes called pre-incubation is an absolutely vital stage for ensuring your new products or services really have a strong commercial opportunity. The concept test is also used to de-risk development and commercialisation of new ideas by understanding customers' demand and their degree of acceptance of new products and concepts. Our product testing is aimed at helping you launch the most competitive products in the market, making sure market needs are known, analysed, verified and prioritised while evaluating product functions, exterior design and test price acceptance.In this way we ensure that your product or business idea has accurate marketing policies to achieve swift market acceptance and revenues.

Product Positioning Study return

Positioning and Merchandising in the outlet are a part of a process of presenting the product to the consumers. Good positioning is the key of the success in selling the product and we can help you make informed decisions in product positioning and make your products distinctive from the competing products by analyzing your all aspects of your competitors' product and their target customers'.

Post-Launch Product Testing return

Post-launch or Life Cycle product testing should be conducted three to six months after the launch of a new product. It is important to assess the market acceptance and verify the target customers. This will enable us to fine tune the product positioning and the target customer positioning modification. We can also ascertain changes in market dynamics for your product due to competition and overall acceptance of your products in the market.

INSCI helps multinational corporations and SMEs with innovative new product developments, services and marketing approaches to improve sales.