Introduction

The Bachelor of Business Management (Marketing and Human Resource streams) is a practical program which allows students to develop general business skills across a wide range of business function that are relevant to real-life work situations. This qualification is suited to those with little or no work experience, who would like to further develop in order to create further educational and employment opportunities.

In first year, the program provides an overview of business and an introduction to the four major branches of the industry: management, marketing, information technology, and finance. A final elective allows for more specialization in one of the fields. This credential is useful for those recently entering or re-entering the business world, or those with skills obtained in a foreign market who need to familiarize themselves with western business practices.

Learning Outcomes

Upon completion of the program, you will have an understanding of:

1) Business management practices.

2) Introductory marketing.

3) Fundamentals of information technology.

4) Basics of finance.

5) Participants will gain business operations insight from industry practitioners who bring real-life experience and practical know-how to the classroom

6). Participants will gain an understanding of strategic planning and operational skills needed for success in today’s competitive business world

7). Understand how to work with stakeholders and to manage people and processes.

8). Learn to identify new and emerging opportunities for the business and develop strategies to capitalize on them.

9). Development of independent learning skills for the workplace and further study

Course Format

The course is offered in a modular format, which allows you to complete each module, one at a time.
There are 6 core modules and 3 elective modules. For each module, students will attend lectures for 10 hours per week over 3 weeks term. There will be a 2 week study recess before the final term examination. Elective subjects allow specialization in: Marketing or Human Resources

Industry and jobs
Management requires the ability to be in control of a group of people; leading them to reach or achieve a common goal. Exciting managerial careers and opportunities exist in the constantly evolving business world. Good managers keep pace with change and motivate their teams to achieve superior outcomes. Understanding and adapting to change and creating innovative approaches to solving workplace problems are all part of the role of the 21st century manager.

Graduates of this program are able to use their skills across both public and private sector firms as actions such as strategic planning, setting objectives, controlling finances, developing efficient operations, managing the market, developing information systems and understanding human resources are all essential skills of management. Possible job titles relevant to this qualification include: Manager or Team Leader.

Admission

English Proficiency of not less than IELTS5.0

Certificate in Business, or other relevant qualification

Core Course Modules

BUS100 Communications and Team Development
Today's leaders must be skilled in both communicating with diverse audiences and maintaining effective teams in order to succeed in a technology organization. Communications topics include addressing technical and non-technical audiences using presentations, interpersonal skills, and writing skills. Team development instruction focuses on managing teams, identifying and understanding the leadership role, the importance of shared leadership, product teams, and team decision-making.

CMP100 Applied Computing and Internet Technologies for Business

BUS101 Principles of Management and Organization

BUS102 Marketing Principles and Practices

BUS110 Financial Management
Examines how value is measured, created, and maximized. Beginning with an introduction to accounting, instruction covers the fundamentals of measuring and reporting revenue, costs, cash flow, assets, liabilities, and equity. Explores the financial decisions that management must make, including break-even analysis, budgeting, investment in assets, and funding with debt equity.

HRM 101 Human Resource Management
This course examines the fundamentals policies and administration of HRM. Major tasks of procedures and developing, maintaining and utilizing an effective team are studied. Students are introduced to international human resource management. Topics include human resource planning and the recruitment, selection, development, compensation, and appraisal of employees.

PMG170 Introduction to Project Management
Participants in this module with gain a working knowledge of the basics of project management that can be instantly applied to any project. This course will provide the skills to ensure your projects deliver on time and on budget. Learn to define and manage scope via the elicitation of requirements and the creation of a detailed work breakdown structure, create a defensible and realistic project schedule and budget, develop and manage the project team, identify and manage risks, and understand the project procurement processes.

PMG150 Operations Management
This module will provide students with both a theoretical and practical understanding of how operations can be managed strategically in the light of external and internal conditions and requirements. This module will equip students with a framework for understanding production and operations management as activities within the context of a firm’s competitive strategy. Specifically the module will compare and contrast manufacturing and services.

PMG160 Strategic Planning for Project Management
Participants will be introduced to the principles of strategic planning and processes for formulating and implementing decisions about an organization’s future direction. Students will learn about the critical success factors for strategic planning and the cause of failures.

BUS130 Business Plan Development
The module is designed to help you develop an effective implementation plan for a new business venture by integrating aspects of finance, marketing, and operations into a cohesive "game plan" that reflects the concept's viability and business model, the environment in which the firm operates, and the expertise of the management team to execute the plan.

BUS110 Financial Management
Financial Management examines how value is measured, created, and maximized. Beginning with an introduction to accounting, instruction covers the fundamentals of measuring and reporting revenue, costs, cash flow, assets, liabilities, and equity. Explores the financial decisions that management must make, including break-even analysis, budgeting, investment in assets, and funding with debt equity.

BUS100 Communications and Team Development
Today's leaders must be skilled in both communicating with diverse audiences and maintaining effective teams in order to succeed in a technology organization. Communications topics include addressing technical and non-technical audiences using presentations, interpersonal skills, and writing skills. Team development instruction focuses on managing teams, identifying and understanding the leadership role, the importance of shared leadership, product teams, and team decision-making.

RM106 Human Resource Strategy and Development
This course provides an in-depth examination of human resource strategy and development. Students will gain an understanding of the importance of sound HR practices and the integral role they play in achieving organizational success. Students will examine the environment of HR management; the challenges of staffing organizations, locally and internationally; the relationship of a learning organization to training and development; the role compensation and benefit strategies play in motivating the developing employee; and the concerns and issues related to employee and labor relations.

HRM108 Legal and Ethical Issues in Human Resources
A conceptual and functional analysis of the legal framework and principles of industrial and employment relations. This course addresses employment laws, selected immigration laws, affirmative action, sexual harassment, and other issues of gender and racial/ethnic equity. Also deals with business ethics issues as they relate to HR.

Course Electives

Marketing Stream
Marketing Evaluation
Marketing Management
Marketing Research
Marketing Trends

Human Resource Stream
Human Resource Policy
Staff Remuneration
Manage Change
Effective Corporate Communications

Employability Skills

Communication

Conducting research to collect and analyze information in a range of reports
Consulting with others to develop a range of plans and reports
Liaising with stakeholders and promoting participative workplace arrangements
Negotiating solutions to new and emerging issues

Teamwork

Contributing to the development of other team members
Providing feedback on team performance to colleagues and managers

Problem Solving

Applying risk management processes to business operations
Assessing financial viability of new opportunities and matching organizational capability with market needs

Initiative and Enterprise

Encouraging creative and innovative workplace solutions
Identifying new and emerging opportunities for the business and developing strategies to capitalize on them
Managing, fostering and facilitating change

Planning and Organizing

Developing systems that are flexible and responsive to changing circumstances
Planning for contingencies and performance of staff and systems

Self-management

Dealing with contingencies
Managing own time and priorities
Taking responsibility as required by work role and ensuring all organizational polices and Procedures are adhered to

Learning

Assisting others to acquire new knowledge and skills to improve team and individual performance

Technology

Using electronic communication devices and processes such as internet, intranet, email to produce written correspondence and reports using technology to assist the management of information and to assist the planning process