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Introduction
The course is designed to help you develop an effective implementation plan for a new business venture by integrating aspects of finance, marketing, and operations into a cohesive "game plan" that reflects the concept's viability and business model, the environment in which the firm operates, and the expertise of the management team to execute the plan.
Objectives of the Course
1. |
Discuss the importance of strategic and financial management. |
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2. |
Lists and describes the steps of strategic management process. |
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3. |
Describe and discuss different types of plan and how they vary across. |
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4. |
Discuss the reasons why planning and strategic management sometimes fail. |
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5. |
Explain how different approaches can contribute to planning effectiveness. |
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6. |
Develop competencies associated with innovative management in business environments |
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7. |
To improve your written and oral presentation skills by better organizing your thoughts and expressing them clearly, concisely, and persuasively through a business plan. |
Students completing the Planning module should be able to:
| a) |
Understand what is strategic management and its importance in the development of a successful strategy for the business operation. |
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Be able to explain what is a mission, objectives, strategies, and its implementation. |
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Develop essential elements of the strategy that their companies should implement to launch successfully the product developed by them in some specific market. |
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Evaluate some strategies used by global companies in their beginning. |
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Lecture Topics
1. |
Planning Concept and Definition |
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2. |
Essential Strategic Considerations |
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3. |
Characteristic Strategic Management Process |
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4. |
Preparation of Executive Summary |
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5. |
The Financial Plan |
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6. |
Industry Analysis: Marketing and Competition |
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7. |
Organization and Management Team |
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8. |
Operations, Control and Pricing |
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9. |
Entrepreneurial Strategy |
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10. |
Assessing Technology Ventures |
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11. |
Writing a Business Plan |
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12. |
Entrepreneurial Firm Structure and Roles |
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Assessment
Satisfactory individual and team evaluations: 20%
Preparation of business plan: 50%
Oral report: 30%
Admission
You should have intermediate to advance English proficiency
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