A three-year degree programme comprising 24 core modules (144 credit points) across business foundations, core marketing disciplines, and digital, strategic and analytical marketing, culminating in an independent capstone research project.
Programme Overview
The Bachelor of Marketing is a proposed three-year undergraduate programme, structured consistently with INSCI’s existing three-year degree offerings (Pharmaceutical Science, Microbiology, and Chemistry and Environmental Science). The structure is benchmarked against marketing degrees offered by universities in the United Kingdom, Australia and New Zealand, allowing graduates a clear pathway to postgraduate study overseas, and complements INSCI’s existing business-cluster programmes (International Business Management, International Trade and Finance).
Year 1 establishes foundational business and quantitative literacy; Year 2 develops core marketing disciplines and applied research skills; Year 3 focuses on digital, strategic and analytical marketing, culminating in an independent capstone research project.
Core Modules
| Code | Module | Credits |
|---|---|---|
| MKT101 | Principles of Marketing | 6 |
| MKT102 | Principles of Microeconomics | 6 |
| MKT103 | Business Communication and Academic English | 6 |
| MKT104 | Quantitative Techniques for Business | 6 |
| MKT105 | Principles of Macroeconomics | 6 |
| MKT106 | Management Principles | 6 |
| MKT107 | Financial and Management Accounting Fundamentals | 6 |
| MKT108 | Introduction to Business Information Systems | 6 |
| Code | Module | Credits |
|---|---|---|
| MKT201 | Consumer Behaviour | 6 |
| MKT202 | Marketing Research and Analytics | 6 |
| MKT203 | Brand Management and Strategy | 6 |
| MKT204 | Business Law | 6 |
| MKT205 | Customer Relationship Management | 6 |
| MKT206 | Retail and Distribution Management | 6 |
| MKT207 | Marketing Communications and Advertising | 6 |
| MKT208 | International Business | 6 |
| Code | Module | Credits |
|---|---|---|
| MKT301 | Digital and Social Media Marketing | 6 |
| MKT302 | Global and International Marketing | 6 |
| MKT303 | Services Marketing | 6 |
| MKT304 | Business Ethics and Corporate Social Responsibility | 6 |
| MKT305 | Strategic Marketing Planning and Control | 6 |
| MKT306 | Marketing Analytics and Business Intelligence | 6 |
| MKT307 | Entrepreneurship and New Venture Marketing | 6 |
| MKT308 | Capstone Research Project (Marketing) | 6 |
Total: 24 modules (144 credit points) across three years.